XPERT Partners

X-Pole, The Worldwide Leader in Pole and Aerial Fitness, is the #1 Manufacturer of Professional Dance Poles and Aerial Equipment and is the Official Pole of Pole Fitness. Get fit with X-Pole’s top-of-the-line pole dance and aerial fitness equipment. All X-Pole products feature the most advanced engineering in the world of pole and aerial fitness and have been developed in consultation with leading professionals in the field. Whether a beginner, intermediate or advanced practitioner, X-Pole has a product to suit you!


Crunch believes in making serious exercise fun by fusing fitness and entertainment and holding true to a philosophy of No Judgements. Headquartered in New York City and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 400,000 members with both corporately owned and franchised locations (Crunch Essential) in cities throughout the U.S. and Australia. Crunch continues to expand across the U.S. and around the globe.


The Leader in Sports, Leisure & Entertainment Insurance – it’s who we are.

Francis L. Dean & Associates is entering its 30th year of providing exceptional service & innovative insurance products to those in the sports, leisure & entertainment industries. This family business started in 1989 and has grown and changed over the years to best meet the current needs of our clients.


Insure4Sport was established in 2009 and quickly became one of the UK’s leading and most recognisable sports insurance brands, providing specialist insurance to thousands of personal trainers, fitness instructors, sports coaches, teams and individual sportsmen and women. We have created a range of flexible insurance products to meet the needs of those involved within over 200 different sports and activities.

With Insure4Sport you can build your own policy so you only ever pay for the cover you need, choosing from a range of cover options such as; Public Liability and Professional Indemnity, Sports Accident, Loss of Earnings, Sports Equipment and Employers Liability.


As specialist Insurance Broker in the Dance & Performing Arts industry, we insure a broad range of activities and occupations.

From instructors to studio owners & businesses, retail & online dance stores to large dance festivals, performers & entertainers to large theatre productions & venues.

Our policies are specially tailored to meet your needs in each step of your career, from individual performer or instructor to studio or business owner.

We are your one stop broker for all your Dance & Performing Arts insurance needs.


One of the UK’s leading Awarding Organisations for the Active Leisure, Learning and Wellbeing Sector. Active IQ is an awarding organisation recognised and Regulated by Ofqual within the Active Leisure sector designing qualifications that support. Clearly defined career pathways. We pride ourselves on excellent customer service, and Strive to provide high quality resources for our qualifications enabling Training Providers To give a positive learning experience.


Fitness Australia is the peak health and fitness industry association providing a range of support services and solutions to over 30,000 Registered Personal Trainers, Fitness Instructors, fitness businesses and suppliers Australia-wide.


ACE educates, certifies and represents more than 58,000 fitness professionals, health coaches, and other allied health professionals every day. ACE is a nonprofit leader working to help highly qualified professionals contribute to the national solution to physical inactivity and obesity. As the largest certifier in their space, ACE offers four certifications accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for assessing professional competence and numerous specialties aimed at helping professionals lead special populations.


Being your best. Motivating people to believe in their own power. And inspiring others to move toward healthier and happier lives. That’s what makes the Athletics and Fitness Association of America™ (AFAA) a dominant force in movement-based health and fitness. Our vision isn’t to just change bodies — but to advance the lives of instructors and those they guide through their own personal fitness journeys.

AFAA has led the way in certifying group and personal trainers for over 35 years. AFAA instructors and trainers have gone out to the world to share their love for fitness and be the person that others look to for a superior learning experience at an unbeatable price. Now we’re building on AFAA’s stature as a leader and innovator to get people excited about working out.


Yoga Alliance UK was officially established in 2006 after Brian was in discussion with the then CEO of  Yoga Alliance in the USA, Stephen Russell.  Although they were not interested in having a presence, Stephen was supportive of setting up a parallel organisation in the UK. Shortly after Yoga Alliance UK was founded, Stephen left the board and all communication between the two organisations stopped.

The impetus to establish Yoga Alliance UK came from two main sources: the first was the declining standards in teacher training, and the second was to stand up to the attempted hijacking of yoga by the fitness industry.